Behind Mykki's 'Loner'

 

Last month, we released rapper Mykki Blanco's official "Loner" music video in collaboration with Pornhub. The visual, directed by NYC duo Anthony&Alex, features CGI by longtime Nicopanda collaborator Sam Rolfes, vocals by rising Chicago-based talent Jean Deaux and fashion from our FW '16 collection

"We wanted to focus on the major difficulty we feel living in a society where technology and social media is not only ever present, but extremely addictive and isolating," said Anthony&Alex of the video treatment. "Playing with the idea of Mykki as both loner and supplier, we want to explore our roles in creating our own isolation."

Watch the full video, here, and check out some behind-the-scenes photos, below:

 




















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