Nicola Formichetti Puts a "Nicopanda" Twist on the Pepsi Can

In 2015, Nicola Formichetti kicked off the #PepsiChallenge alongside fellow brand ambassadors Usher, James Rodriguez, Serena Williams and Usain Bolt.

Consumers worldwide had the opportunity to re-envision the universally celebrated and recognized Pepsi packaging with their own designs. The winner was selected by a panel of judges led by Nicola Formichetti and also comprised of Vogue Italia’s Franca Sozzani, Lapo Elkann, Karim Rashid, Marcelo Burlon and PepsiCo’s Chief Design Officer Mauro Porcini.